The Foundation for Informed Decision Making - MVL Group

10 / 19 / 2011 - Target Research Celebrates Milestone 25th Anniversary

Nanuet, NY (October 17, 2011) -- Target Research Group, a leading full-service marketing research firm is today marking its 25th anniversary in providing custom research solutions to its clients.

"From the beginning, our mission has been to deliver excellent customer service, results-driven research and actionable insights," said Steve Cook, President & CEO, Target Research Group. "Reaching this milestone is proof that these core values are as meaningful to our customers as they are to us."…

Target Research Group was founded in 1986 by industry veteran Ron Silver who was later joined by Joe Jesuele as a full partner. Together, they propelled the company through substantial growth and prosperity. Their combined talents and business acumen soon led to the development of several proprietary services that helped to differentiate their offerings, diversify the business and establish Target Research Group as a leading provider and innovator of research practices.

&In 1999, the company was purchased by The MVL Group, an award-winning (Honomichl Top 50) holding company that brings together marketing research companies from three complementary service areas to offer clients a complete portfolio of research. The new ownership enabled Target Research to expand its capabilities and increase its diversity as well as attract senior level researchers to expand business in key areas such as legal, financial and healthcare.

Groundbreaking Real Time Insights™ from Target Research Group Delivers Ongoing Survey Results in Real Time

08 / 30 / 2011 - New Product Revolutionizes Market Research, Provides Direct Access to Consumer

Nanuet, NY – Target Research Group, a division of The MVP Group, announces the launch of a powerful new research tool to revolutionize the way market research is done. Their new Real Time Insights* and Real Time Insights LIVE put researchers in touch with the consumer like never before, delivering faster results, more actionable insights and lower overall research costs.

Users simply click the Real Time Insights desktop icon for an immediate live view of ongoing, stat-tested results for central location, internet or telephone studies. When interviewing finishes, data is complete; no extra time is needed for tabulation, posting or checking tables. Real Time Insights lets users analyze and react to incoming data in real time, change parameters or modify project design while testing is in progress, add new lines of questioning or even end a study early to save costs…

With the Real Time Insights LIVE option for central location studies, users can actually control the camera to watch respondents interact with the product, and speak directly with them to gain greater depth of understanding. Using a split screen on the computer, it is possible to view responses to the questionnaire as they are entered and ask the respondent for clarification on any point. Users will get a true picture of the consumer’s feelings about their product that can be recorded, edited, summarized, presented to management and archived.

"Target’s Real Time Insights delivers the power to change the way research is done," said Steve Cook, CEO, Target Research Group. "It eliminates the wait for information during the time of the study, giving users true answers and actionable results rather than just data. Real Time Insights fulfills our mission to provide superior customer service and added value through leading-edge technology."

To provide more information on this industry-first solution, Target Research Group has produced a 3-minute demo video about Real Time Insights, available online at www.targetrealtime.com.

"We are very excited about Real Time Insights LIVE," said Cook. "It’s the industry’s only tool that lets users watch and interact live with the consumer during the interview to gain even more insight."

For more information on Target Research Group
call 845-426-1200
email info@targetresearchgroup.com
or visit www.targetresearchgroup.com.

What Does a Company Do on the 12th Anniversary of Its First Day of Business? If It's ActiveGroup Ventures, Inc., It Brings Back the Founder of the Company

08 / 15 / 2011 - What does a company do on the 12th anniversary of its first day of business? If it's ActiveGroup Ventures, Inc., it brings back the founder of the company. ActiveGroup Ventures, Inc. (http://www.activegroup.net) has led the way in developing advanced online tools for qualitative market researchers, first bringing video streaming to facility-based research 12 years ago today. But in some ways, what was once old is now new again, as ActiveGroup announces on its 12th birthday the hiring of David Nelems, the original founder of the company, as its new Chief Executive Officer. Mr. Nelems and his…

MRSI Introduces SocialView Social Media Research Solution

06 / 21 / 2011 - SocialView is a marketing research tool that synthesizes category or brand comments from social media, blogs and more into rich insights on the pulse of a brand.

SocialView helps marketers in industries including consumer goods, financial services, healthcare, and retail measure brand buzz and sentiment, factors influencing brand image and how this compares to competitors to uncover what's most important to their customers…

MRSI's president, Todd Earhart states, "The explosion of social media is truly a hot button issue for our clients. They know it's critical to have a fresh assessment of their brand's image. But, with millions of Internet users reviewing and recommending products and services each day, it's an increasing struggle to connect all those pieces to paint a comprehensive picture of what's being said about their brand. MRSI created SocialView to not only put those pieces together, but also shape that information into rich insights that help them to take action on potential issues opportunities."

SocialView fits into the research process at different stages. It can be used as a stand-alone project to gauge brand image and perceptions, as a listening instrument to identify opportunities for line extensions, for exploratory purposes prior to quantitative research, or in conjunction with brand image or customer satisfaction initiatives.

SocialView is part of MRSI's consumer insights solutions which also include ethnography, brand image and equity, segmentation, message testing, and customer satisfaction research.

Learn more about SocialView social media research from MRSI!

ActiveGroup Ventures, Inc. Announces Partnership with Kantar to Provide Online Qualitative Research Tools and Services to All Kantar Companies Worldwide

05 / 16 / 2011 - Today, ActiveGroup Ventures, Inc. (http://www.activegroup.net) announces a global partnership with Kantar—one of the world's largest research, insight and consultancy networks--bringing ActiveGroup’s video streaming, online full-a/v and chat-based interview tools, and next-generation bulletin/community boards to Kantar’s industry-leading suite of research offerings and methodologies. "ActiveGroup is thrilled to be partnering with Kantar," says Ken Balog, President of ActiveGroup. "Kantar is the premiere…